YouTube New Monetization Rules to Better Protect Creators 2018: In an attempt to regain advertisers’ trust, Google is asserting what it says are “tough but necessary” changes to YouTube monetization.
“NO YOUTUBE MONETIZATION UNTIL 1000 SUBSCRIBERS AND 4000 HOURS WATCH TIME”
Previously the bar for making money through YouTube Ad required 10,000 total views to join the YouTube Partner Program.
It’s been clear over a couple of months that there should have a high standard. As per the most recent YouTube’s announcement on 21st Feb 2018, “YouTube channels need to have 4,000 watch hours of annual view time and over 1,000 subscribers to join the YouTube Partner Program for YouTube monetization.”
The changes are done to handle the problems that affected the community in 2017 in order that it will be ensured that the original creators around the world who make their living through YouTube Channel will be prevented. this modification goes to be tough for smaller channels to achieve YouTube monetization.
As per YouTube, “the change is going to strengthen the requirements for YouTube monetization by preventing it from spammers, impersonators, and other actors that can hurt the creator ecosystem.” 2017 was a tricky year with many problems that affected the community and advertising partners.
According to Paul Muret, the vice president of Google, “We are passionate about protective our users, advertisers, and creators and making sure YouTube is not a place that can be corrupted by bad actors.”
YouTube removed over 150,000 videos, killed many accounts, and turned off comments on over 625,000 videos targeted by alleged kid predators that don’t seem to be eligible for monetization. In November, YouTube had removed ads from over 50,000 channels and 2 million videos that have tried to show off as family-friendly, however, feature inappropriate content.
The CEO of YouTube, Susan Wojcicki said, YouTube advertising can take a brand new approach, and it’d include an increase within the variety of content moderators and alternative staff reviewing content and training algorithms. YouTube can currently decide that channels and videos should be eligible for advertising. you need to have the question of what an inappropriate content for YouTube advertising means. Here is what an inappropriate or not advertiser-friendly content means:
- Violence, including events on violent extremism and display of serious injury.
- Promotion of drugs including selling, abuse, and use of such items.
- Sexually suggestive content.
- Inappropriate language including profanity, vulgar language, and harassment.
- Sensitive or controversial subjects and events including political conflicts, natural disasters, and war-related subjects.
If a channel includes any of the above parts in their video then, the video is going to be considered as not eligible for monetization. YouTube will suspend monetization options on channels on submitting videos repeatedly that violets their rules.
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Paul Muret said on YouTube monetization, “We will closely monitor signals like spam, community strikes, and other abuse flags to ensure they comply with our Adsense policy. both new and existing YouTube Partner Program channels will be automatically evaluated under this strict criteria, and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YouTube Partner Program. we will remove the user’s accounts and channels from YouTube if the account has been issued three community guidelines strikes.”
Lastly, Paul Muret said that the program would provide most popular and most vetted content, i.e., everything in Google most popular should be manually curated, with ads running for the verified videos to fulfill the friendly guidelines. He said YouTube would be introducing a brand new “three-tier suitability system” within the next few months which is able to aim at giving additional controls to the marketers over the marketers over the trade-off between running ads in safer environments versus reaching more viewers.